Entering the world of property insurance with the campaign “Home Insurance: Protect Your World”

The campaign “Home Insurance: Protect Your World” is organised by the Association of Bulgarian Insurers (ABI) and aims to explain the need for and the benefits of property insurance as a tool for ensuring financial and personal stability. The main emphasis is placed on practical aspects related to choosing a property insurance policy that is appropriate for one’s individual situation, as well as on the process of filing and settling claims.

The ABI initiative “In Focus: Property Insurance” – “Home Insurance: Protect Your World” will run for two months and will include a range of activities, such as a social media campaign through ABI’s Facebook and LinkedIn pages, a quiz game with prizes titled “Your Insurance IQ: Property Insurance”, and informational events. For the purposes of the campaign, ABI has prepared a series of materials explaining the benefits of property insurance, the key steps in selecting and purchasing a home insurance policy tailored to personal needs, the types of property insurance available on the Bulgarian market, and their main characteristics.

The Financial Literacy Initiative Foundation (FLI) is partnering with ABI in the implementation of the campaign, with a focus on developing content to support its activities.