Rositza Vartonik, FLI, Took Part in the International Conference “Consumer Finance and Financial Literacy in the Digital Era”

financial literacy, OECD, digital financial education

On 24–25 November 2021, the annual conference “Financial Literacy in the Digital Era” was held, organized by the OECD, the Ministry of Finance of the Netherlands, and co-hosted by the Ministry of Finance of Bulgaria. The online event focused on achievements and challenges in the field of digital financial literacy in the countries of Southeastern Europe. It was part of a project implemented by the OECD and the Ministry of Finance of the Netherlands, aimed at encouraging the development of national policies in the area of financial literacy, covering six countries in the region, including Bulgaria.

Rositza Vartonik, Founder and Director of the Financial Literacy Initiative (FLI), moderated the discussion “Developing Digital Content for Financial Literacy Education.” In her remarks, she emphasized the following key points:

  • Digital financial literacy has two aspects. The first, more frequently discussed, relates to the use of digital technologies as communication channels for delivering financial literacy education. The second concerns the content itself—raising awareness and providing education about digital financial products and services, their nature, advantages, and the risks associated with their use, as well as increasing awareness of cybersecurity and consumer rights. Digital financial services and products should be an integral part of financial literacy curricula.

  • When developing digital financial literacy content, all elements must be taken into account, as they are fully interconnected—the profile of the target group, the digital communication channels, and the content itself.

  • There are a number of challenges that need to be addressed in the development and distribution of digital financial literacy products. One of them is how to stimulate and sustain audience engagement. In today’s rapidly changing world, it is particularly important to adopt a long-term approach, supported by long-term policies, in order to achieve a good level of effectiveness of educational interventions. This, in turn, is only possible with long-term resource support for these policies. Another important aspect is how to measure results, especially when the goal is to assess changes in consumer behavior.

As a good practice, Rositza Vartonik presented the newly developed training platform created under the project “Digital Financial Education through Public Libraries.” The platform is interactive and enables fully online or hybrid training in financial literacy. The training program includes 12 topics in the field of personal finance management, some of which are dedicated to digital financial services and products. The project involves four EU countriesBulgaria, Poland, Romania, and Slovenia.